In our busy world, there are two content styles that I find frustrating: The first uses long introductions to frame the content. The second uses an old presentation template of: Intro: Tell them what you’re going to tell them Body: Tell them Summary:…

Everyone these days has too many things competing for their attention, just like an Executive. As such, we scan instead of read, and our eyes glaze over when we see large blocks of text. As creators, if we want our message to get…